Crisis Communications

You can reach me 24/7 for anything related to Crisis Communications. I will advise you on the best way to respond to 20 of the toughest questions a member of the media might throw at you.

We will rehearse your presentation, your statement and your message, and, if necessary, your voice, diction, body language and image in front of a microphone and camera. We will gather all the facts in a fact sheet and I will prepare a press release with the public relations officer.

  • Situation

    I get a call: ’Rogier, we have a crisis; can you help me NOW!’ I will jump in my car immediately if that is what is required at that moment. Alternatively, I will draft a crisis communication plan with the crisis management team and prepare the employees for the media circus at the gate.

  • Approach

    My initial reactions are ‘Gather the Crisis Management Team’, and, ‘When is the first press conference?’ In other words, at what time is your first opportunity to release news and control events?

    Alternatively, I can start with a crisis and calamities analysis. What can go wrong and how do you respond adequately, to internal and external audiences?

      • We need a crisis communication plan.
      • Who are the members of the crisis team?
      • Who is the designated spokesperson?
      • How do we play to the professionals’ strengths when the crisis strikes?

    We will list all the parties involved in the communication during a crisis situation, and assess their individual roles. We will agree how the company aims to present itself during and after the disaster. We will set up a schedule and discuss the details with all the relevant parties. With the aid of realistic crisis simulations, we will rehearse the role of the spokesperson and all handlings with the media. You will learn how to handle the media circus at the gate, which information to release to the local residents, and how to find out who the appropriate contact persons are for local authorities.

  • Outcome

    Your organisation communicates in a transparent and straightforward manner. Your company demonstrates concern for its employees, customers and local environment. You communicate openly and accurately, you do not beat about the bush. By acting this way, your organisation will demonstrate its genuine concern and show where it stands in times of crisis.